According to Vouchercloud, 93% of consumers say visuals are the top factor affecting their ecommerce purchase decision. What catches your eye first? Is it the title? The shipping date? The price? All that’s important once your interested is piqued, of course, but before anything else, it’s most likely the product image that caught your attention. Picture this: You’re browsing for a product on Amazon. Why storytelling is important for product photography Let’s dive into why storytelling for ecommerce product photography is so important, some best practices that’ll help you stand out from the rest, and then take a look at a few case studies that’ll put our money where our mouth is, so to speak. Of course, a successful brand story not only translates your brand image, but also gives information to the consumer in a way that encourages them to make an informed purchase. Pattern’s product photography experts are among the few in the ecommerce world today who understand that the difference between adequate and excellent listings is curating a brand story. The secret to successful product photography that converts is actually quite simple, and all boils down to getting one thing right: Storytelling. So what really makes your product images and photography stand out from the rest? After all, ecommerce product photography can make or break your product listings when it comes to conversion, branding, and even customer satisfaction. For the launch, boAt will be collaborating with the popular Indian fashion designer Masaba Gupta.It’s easy for anyone to put up one or two crappy images that display their product on Amazon or other marketplaces. He said that the brand will be launching a new range of colors and segments for women. Aman also discussed the upcoming products that will be available this year. With Rashmika’s arrival, boAt aims to bring a different demographic to the brand. Moreover, he said that the brand has signed the iconic Telugu actress Rashmika Mandanna as boAt’s brand ambassador. Aman aims to reach as many customers as he can by building up the offline market of boAt. He also talked about expanding the company’s offline market. Recently, in May 2022, Aman Gupta, the co-founder of boAt announced that the company will be focusing on growing its wearable gadgets range this year. Aman Gupta Investments in Shark TankĪman is an investor on Shark Tank India. Finally, in 2021 he was listed in under 40 Economic Times. His brand stood up a standard among World’s Top wearable brands. Similarly, he was listed in the Top Entrepreneur India tech 25 class in 2019. Later, in 2021 he won Lokmat Most Stylish Entrepreneur of the year. Followed by 2020, he won Entrepreneur of the Year. In 2019, he won Businesswrold Young Entrepreneur Award and was listed as an under 40 achiever in 2020. Lastly, always try to learn from your mistakes and never lose hope. You must constantly look for opportunities and always make the best of them. Finally, he found his true calling in the entrepreneurial world. Before boAt, Aman worked at several companies. It teaches us determination and persistence. Lessons we can learnĪman’s hard work and dedication to his company are very inspiring. Aman took boAt to new heights in five years with his entrepreneurship skills and hard work. The company’s brand ambassadors include Jacquline Fernandes, KL Rahul, Hardik Pandya, and more celebrities. In 2020, boAt became the fifth largest wearable brand in the world. Its main goal is to sell durable, affordable, and stylish products. From the very first year, the company has been profitable. In an interview, Aman stated that they believe in earning money and not burning it. They have sold their products to approximately 20 million people so far. Today, the company has around 5,000 stores all over the country. In 2020, Aman Gupta received the Entrepreneur of the Year in Consumer Durables. In 2019, it became the leading brand in the earwear category. The Apple charger became the highest-selling product on Amazon. The first product released by boAt was an Apple charging cable and charger. Within the first two years of starting boAt, the company did Rs 100 crores in sales. Finally, in 2016, he and Sameer Mehta launched boAt. Next, he worked at HARMAN International as the director of sales, where he led the business development of brands such as Apple, Nokia, and Micromax in the Indian market. In the same year, he completed his master’s in business administration at Kellogg School of Management. Later, in 2011, Gupta worked as a senior management consultant at KPMG’s Strategy Services Group. A post shared by Aman Gupta Advanced Telemedia, he helped launch several global brands such as Beats Audio, Sennheiser, Telex, and others in the Indian market.
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